ABOUT

The Permanent Effect is about the never ending pursuit of becoming the best version of yourself.

We believe that the right story can shift your mindset, push you toward self-discovery, and inspire action. Through our designs, we want to ignite that drive - reminding you that every moment is an opportunity to reflect, evolve, and move forward with purpose.

This isn’t just clothing. It’s a mindset. It’s a movement. It’s The Permanent Effect.

VISION

We envision people embracing the meaning behind our pieces, using them as a catalyst to become better versions of themselves.